https://www.lottiehazell.co.uk/freelance-services daily 0.75 2021-05-22 https://www.lottiehazell.co.uk/newsletter daily 0.75 2021-05-22 https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1550244676384-ZB5CMPFADL9TRMWF7AZ5/LottieLetter.png Newsletter https://www.lottiehazell.co.uk/portfolio daily 0.75 2021-05-22 https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1550248858525-XSYJOVA43E2KVNB3VLXJ/Ebury-5.2.194813.jpg Portfolio - Mary Berry's Quick Cooking Marketing Campaign End-to-end marketing campaign for a major BBC author and presenter. Including radio advertising with need-meeting creatives, OOH advertising, digital advertising with pixel targeting, working with the BBC to secure TV trails. Please get in contact for more details about the marketing of this book. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547729925703-ED5CH6VPHT6IMHNUTMXU/ottolenghisimple.jpg Portfolio - Ottolenghi SIMPLE Marketing Campaign End-to-end campaign creation and execution. Including launching a podcast, creating POS, influencer marketing, reviewer strategy, creating marketing film with author, email marketing and acquisition and more. Please get in touch for more details about this campaign. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547738871716-YRD0E80JDBD98T5FZ2PO/TaskmasterGIF.gif Portfolio - Taskmaster Book Marketing Campaign End-to-end marketing campaign creation and execution, including creating and securing TV trails, filming with the author, superfan engagement and social media advertising. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547729930630-60TOWC7LZQNP7OMZFLZD/simplepleasures_sq_yotam.jpg Portfolio - Simple Pleasures Podcast Podcast concept creation and marketing. For this project I worked with an external production company. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547738856571-D50XOGEHDEFG8FPX00TG/9781785039874.IN02.jpg Portfolio - No. More. Plastic. Marketing Campaign End-to-end marketing campaign creation and execution including grass-roots influencer work, corporate green strategy work, marketing filming with author and marketing partnerships including LUSH. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547738860642-WQ0GEMJ9BTNEMAKZM8SD/Berb%26qanimation_recipes_outmay.gif Portfolio - Berber & Q Cookbook Marketing Campaign End-to-end marketing campaign. Capitalised on seasonal marketing opportunities with partnerships including Big Green Egg and GQ, creating recipe film and running weather-relevant digital advertising. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547738864220-TVJMXB34HCND93Y85S7R/Ebury-Merry-Berry-5.2.1828456.jpg Portfolio - Classic by Mary Berry Marketing Campaign End-to-end marketing on a major BBC author. High value marketing activities included OOH advertising, POS, and an extensive digital campaign targeted using pixel data. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547738867106-0VTLSDA1NMS8HKI8AZ24/insta_ads2-01.jpg Portfolio - The Road to Mexico Marketing Campaign End-to-end marketing on a major BBC author. Campaign included re-positioning to attract younger audience via energetic, animated OOH marketing and digital marketing. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547738866014-MNM7GRFDYCESP3VO113J/Screen+Shot+2019-01-17+at+13.21.55.png Portfolio - If Only They Didn't Speak English Marketing Campaign End-to-end marketing campaign on culturally relevant narrative non-fiction. Campaign included digital advertising using author marketing videos and stoking social media conversation. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1550248865790-73HF0N46MIFA3K178LJ9/laptop.jpg Portfolio - Email Marketing and Author Email Management I manage the email marketing for The Good Pub Guide and Ottolenghi cookbook online subscribers. This includes content creation, assembly, marketing and strategy. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1547740542207-012W4W2B8JQQ48GHJWRR/Christmas+Pudding.gif Portfolio - Digital Content Creation I created digital content for The Happy Foodie, Penguin Random House’s online food community. This included videos, GIFs, photography, email newsletters, website features and more. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/1550248860320-KGMCJAU9D7VWLERXEBO9/Rough+Magic+Proof.jpg Portfolio - Rough Magic Marketing Campaign Debut narrative non-fiction marketing campaign including proof creation, grassroots influencer acquisition, NetGalley marketing, bookstagram marketing strategy, podcast marketing strategy. https://www.lottiehazell.co.uk/writing daily 0.75 2022-01-20 https://www.lottiehazell.co.uk/research daily 0.75 2023-12-05 https://www.lottiehazell.co.uk/board-game-design daily 0.75 2023-12-05 https://www.lottiehazell.co.uk/book daily 0.75 2023-12-11 https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/56651ce5-4bf6-4e31-91d0-5c4f6d1361e3/Piglet_TW5.jpg Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/680f8aa1-28cb-4cd6-a5b2-14ae527f19df/PIGLET+by+Lottie+Hazell.png Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lottiehazell.co.uk/contact daily 0.75 2023-12-05 https://images.squarespace-cdn.com/content/v1/590b77e82994ca233069f2a8/ddb4fbf4-702e-49d3-8a79-5dafd1a58fb4/lottie-hazell-writer-portrait-photographer-hitchin-hertfordshire-siobhan-calder0229.jpg Contact & Press Kits - Make it stand out Whatever it is, the way you tell your story online can make all the difference.